Here at Documentum City, we’re always on the lookout for interesting data that might glean an insight into what’s happening in the world of Documentum. Last time we looked at EMC Documentum’s Twitter campaign to see what content they share with the community and whether it is engaging. This week we thought we would analyse the Google searches for ‘Documentum’ and find out where in the world people were searching for it. The results can be seen on the map below and made an interesting read!

1.	India
2.	Singapore
3.	Hong Kong
4.	United States
5.	Russia
6.	United Arab Emirates
7.	Ireland
8.	Switzerland
9.	South Africa
10.	Belgium

The map above displays Google’s Search Volume Index. What that means is the darker blue a country appears on the map, the more times ‘Documentum’ has been searched.

Looking at the historical data, we can see that the USA retained first position for ‘Documentum’ searches up until around 2006. Post 2006 however, India took the reigns and still remains today as the number one country and region searching for anything related to Documentum. When scrutinizing the search data even further we found that 6 of the top 10 towns/states searching for Documentum also belonged to India! The top US location,  Washington DC was 6th after Singapore.

This graph above illustrates the drastic decline in searches for Documentum on Google but does it show that interest has fallen over recent years? Some people will no doubt suggest this is a sign of Documentum’s fall from grace but we reckon it’s something less sinister.

What does this tell us about Documentum?

Overall, Documentum as a search term is falling to all time lows reaching just 15% of its highs in 2004. But again we stress that doesn’t reflect the loss in it’s appeal as obviously sales have increased since 2006. It is more likely that the drop in the number of searches can be explained by the fact that Documentum products are more widely known in the market as the technology has become mainstream. The ECM market is also more mature and subsequently, there are dozens of information sources such as the forums, tech blogs, research agencies etc all offering quality content meaning  people don’t always go to Google.

But Hong Kong 3rd? Sounds a little phooey!